If you are buying new coils from Briggs, that is not surprising...Your better off to get a used one off of an old engine than to buy new, the new ones are junk.
Does it usually happen after you shut it off? Mowing, turn it off, then go to start it and no fire? Those engines are bad about getting hot after you shut them down. the only thing I have heard of to combat this is to put a small fan on the flywheel right after shutting it down....not really sure how much good it does though?